3:07 AM zakri No comments

Consumers Drive Certain Insurers to Success

A recent survey from Market Force Information indicates consumers have been highly satisfied with their auto insurers over the past year, viewing Allstate, State Farm and Geico as the leading reputable auto insurance providers.
The survey shows Allstate and State Farm nearly tied for insurers with the best reputation with each garnering some 21 percent of the votes. Geico placed third at 14 percent, with USAA and Progressive each capturing 6 percent to tie for fourth place.
When questioned which insurer is doing the top job communicating its value to consumers, Geico outscored all others by a large margin. Four out of 10 consumers selected Geico, followed by Allstate, Progressive and State Farm, with 22%, 17% and 11%, respectively.
A main driver for satisfaction with auto insurance providers is how they process claims, according to the survey. Of the 18 percent of survey respondents who noted filing a claim with their auto insurer in the last year, 85 percent indicated they were satisfied with the means whereby the claim was processed.
The report goes on to show that more than three out of four consumers replying state they viewed an auto insurance advertisement in the last two months, and the majority (93 percent) claimed to have seen the ad on television.
Awareness of advertising seemed to be a major motivator among consumers who thought about switching providers.
One quarter of the study participants who indicated they thought about switching to a different insurer had looked into another insurer based on an ad they witnessed.
When asked why they selected one auto insurance provider over another, some 59 percent indicated their decision was focused on cost. The ability to get full services from one provider played a major role as well, with 27 percent noting it.
Two-thirds of consumers surveyed noted that they get other forms of insurance from their providers. Other factors influencing the choice process included recommendations from friends along with the financial stability of the insurer.
Ten percent of consumers actually changed insurers in the last year, mostly due to the facts of service and fee/rule changes. Twenty-five percent noted they may a switch due to being unhappy with the service given them, and 20 percent switched because their provider put in place new fees/rules that adversely impacted them. Of those who changed providers, 74 percent went to providers who offered better pricing.
The pool of 2,800 respondents ranged from ages 18 tp 72, with 53 percent noting incomes of more than $50,000 a year.
If you are looking for new auto insurance, be sure to get multiple quotes and do your research before purchasing.
visite this link Her

Posted in: Insurers to Success